A start-up Internet Mergers and Acquisitions (M&A) site sought media placements to grow membership and increase brand recognition and credibility. A front page, one paragraph mention in the Wall Street Journal (above the fold) increased traffic on the site dramatically. One month later, a front page feature in the Technology section of the Journal - combined with the earlier Journal mention - resulted, doubling membership. In addition, upon seeing the Journal feature, an important investor who had been sitting on the fence sent his check, eventually joining the Board of Directors. Spin-off media included a CNBC segment and a mention in Business 2.0. Continued placements have contributed to steady growth in membership and increased interest from investors. The media relations accomplishments of Carol Page Communications added to membership value, since members who had made successful deals were invited to benefit from site publicity by being included or even featured in press releases and media pitches. Numerous members reported signing new clients and making new deals as the result of the exposure.

Over 15 million impressions - carefully targeted impressions - were made at a cost of less than a penny per business target. In terms of significantly improving the quality, reputation, popularity, and financial strength of the service, the client's Return on Investment was an astronomical 4000 percent.